Online selling can mean such a lot. Most people assume that it is about selling something for money. It is, but it can also be a lot more.
Selling is the art form (it can be learned) of persuading people to be interested in your item so that they can do something you would like.
So this can easily be:
Online selling is simpler because it is immediate and there is such a low barrier to entry that anyone can set up a website/ free social page and then sell something. Online selling is also a problem because of those issues, so you have multiple people chasing after a limited amount of prospects.
We are all buyers and sellers. And some who will read this will also have their own websites which are doing well.
What we have noticed is the following:
So for us we are buyers when we look at a website. We might not be "buying their product" but we have to ask ourselves...are we "buying what they say". Is the website functioning as it should. If we were buying, would we?
As new websites appear they have dreams of making it big- don't we all. But in that quest we find that they run as quickly as possible to become big. They run quickly as possible to make the sale. But what they actually do is trip becoming big and they fail at getting a sale.
Larger websites also can not laugh. We have found that as websites become larger they become less nimble. They increase the amount of people (ideas and thoughts) and they forget what they are trying to do- what their initial issue was. Now they seem to be in the business of profit (which is not a bad thing) but they fail to understand and realise the initial draw to that website.
Then we have the table websites. These are websites that, for some reason, are leaving money on the table. It not sometimes obvious to the seller that the ebook or subscription is nice but why don't they add XY or Z, I might be interested in that.
So as we travel around online as visitors we will see websites that fit into one of these categories. When we find them, we'll go through them and see some stats, how big they are, what they are trying to see and can they be helped more. This is the purpose of the online selling case studies.
Now. And this is something we need to make abundantly clear. It is not saying that the website/ creator is bad or good. We are trying to ask (as a visitor remember) will we buy into what they are selling or would we not. That is all.
For example, one website gives you a link on one of their content pages. You click on it and then get sent away to a different website. You can not click back. So unless you want to re-search and find that website again, that website is gone. With one link a visitor is lost.
A very successful website, so what has Engadget going for it and what stuff could it change?
The Futur is a website with a cool following and credability, can it do more?
Lord Vinheterio is a successful pianist on Youtube (one of the biggest), so what about their product page?
Delish D'Lites is a food blogging website specifically niching into Puerto Rican recipes. It is doing very well...can it do more?
Eat Stop Eat- a successful eProduct, can it sell more?
Wholesale Designer Handbags is a list of where you can get products to sell, can it do more?
Monthly1K for Noah Kagan, can the site sell more...or is it selling all it can?
Ikaria Lean Belly Juice- a physical product on Clickbank, can it sell more product?
Glucotrust- another physical product on Clickbank
Lost Book Of Remedies- a successful ebook product on Clickbank
Youtube celebrity Enes Yilmazer is a high end house viewer, can Enes do more?
Can MrBeast do more...or at least be sustainable?
Travel Youtubers YesTheory...can they do more?
ABrokenBackPack shows travellers how to use affiliate marketing, but can they sell more?
How Kimberly Clark sells physical products by using side online selling.
Check out more online selling articles here at the Jasonera blog.
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