About Jaserona

This About Us page has take months to create. If you go into the Wayback Machine it will probably even say "wait a minute, they will change the site again".

This page is also kinda long...so have been warned :)

Jasonera has been online in various different forms since the 90s (maybe sooner, maybe later).

We:

• have created eproducts for educational facilities
• had constant (and consistent) eproduct sales through Clickbank and Amazon
• have consulted with companies to include educational materials in their practice
• held seminars to professionals on how to continue their professional development
  

Initially we started a music website which was one of the first to deal with electronic music that could be made using only the computer. Articles on the site were being shared through large websites. It was fun. It was successful, but it also ran into different issues. Because the Internet was "new" expanding was difficult. People didnt believe that thousands of people visited daily. We tried to partner with brick stores and they refused. They even stated they only work with other brick and mortar stores.

You see, there is a point where you reach a natural limit on your target audience. Only a certain amount of people are ever going to buy your product/ read your stuff out of your target audience. That is your audience penetration. After a while it gets harder to reach more people with the same message or delivery method. So you either:

• try a different message/ product/ idea related to the initial one
• shout louder
  

We tried the first one. It didn't do that well, so then products are not always evergreen. The flagship products that we had created started to wain. We managed to level it off and then sold it. This was one of the products:

We took a break from websites and created ghost written books/ articles and just gave away content Why? Because the process was fun.

Our next venture was into healthcare. More specifically footcare, which were our jobs. Do what you know.

So we created a very content heavy website with Q&A so that people can ask questions and get a response of what they might be able to do. Out of that a consultancy business blossomed where we would do seminars, create books/ flyers and consult with companies trying to implement footcare into their business (more than what you think).

But then we noticed something odd. Even though our website had created the content first, some websites took that content, applied it to their site and got the search love, where we got search penalized.

After a few goes of this, it got kinda annoying. More so when those websites refused to remove the content.

Then, we created eproducts and some third party companies refused our product over a lesser product (it was :) ) Why? Because ours was cheaper (it was a leading product that was a gateway for other products which were a little more expensive). Those third party companies stated very clearly they wouldnt host XYZ medical content...even though the same (like exactly the same topic) was being hosted on their site.

You can see the frustration.

Below is the health website we made:

Annnd. Whats the point?

After a while we just stopped. And do you know what?

It was quite refreshing. It is very hard to push a rock up a hill all the time. Sometimes you get dips in the hill, but generally it is a hill.

But once you get the online bug, it is hard to keep away.

So Jasonera was born and we tried to recreate what we previously did. It probably would have worked but there was something different.

We really like the process of creating eProducts, helping and finding out what works and what doesnt within eProducts and online.

But there are lessons to be learnt:

Lesson 1

You can not rely on a third party to look after your interests. You must really own the process- especially if it the life blood of your business.

So, if I was selling an ebook on Amazon, what stops them from banning my book? Nothing. That revenue from Amazon? Gone. If I have a "100% Amazon business" I have in reality a business that Amazon owns. Because they own your customers and your revenue.

Amazon is selling medium, nothing more. You use Amazon to spread your name further, not to use it as the main distributor.

Lesson 2

You have to enjoy some part of this process and if you dont then a little wave will easily knock you off course.

It was very easy for us to get dispondant from certain aspects of the business- which is normal, you can not like 100% of the business, there is always something you will not like. As long as those liking factors outweigh the non-liking factors, you are OK.

But if you find it easier to play a game, watch a movie, go out with friends etc, then maybe there is something that is bothering you and you commitment is not there. And that is OK. it is OK to identify the reason and then to fix it or move on.

We realised that having a hobby/ job and then converting that to a website is not the same as making a website from your hobby/ job.

So for the footcare website, we were more interested in the actual patient interaction- true face to face and creating content for them rather than creating a website talking about that content. It is a weird mirror of the same issue but a noticeable one when you are working on it. Therefore the passion wasn't 100%. Then when other websites took that information and never gave credit that initial issue then increased. It was then much easier to keep away from the website rather than to keep typing away because you thought "someone will take it".

Lesson 3

When we stopped and took a step back, we realised that the eProduct creation and figuring out how to sell was the joy. And it as only found through trial and error. Some people call it pivoting but it is just finding the right fit for you.

You can only know that path once you start walking it. There is completely no other way to figure it out. Once you walk the path you will realise what you like and what you dont. You will find out what people enjoy and what they never click on. You will find that making videos is harder than it looks, but creating graphics is actually easier.

I read in a book once, someone asked "how do I become a music artist and get record out there?"

The reply?

Just make music.

So Jasonera?

Its just that: figuring out how people made successful eproducts. With the following in mind:

• why does one creator become well known from no-where and someone else is not. With arguably similar or better content? And why does that content sell more
  
• what are the actual stats out there? For instance, is Youtube ads enough or do you need sponsorship and your own merch?
• what are the pitfalls...did they make mistakes and move on or has those mistakes burned their brand?
  

For us, it sounds like a cool journey.

We hope you enjoy this journey.

All the best

Jasonera.

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