Super Affiliate Joel Peterson. How Does He Sell His Own Products?

Super affiliate Joel Peterson rose to fame as he made $40,000 in one day (more on that in a minute). Now, having been successful Joel has moved into selling his own products.

As an affiliate, do they sell their own products differently than they would selling as an affiliate?

In some ways yes. It is more on autopilot. But also you are creating a base of buyers who will buy again and again.

With affiliate selling, the majority of affiliates sell once then move on. It is therefore difficult to sustain and to sell again to people who you are not in communication with. You have to find them again, if you ever do.

The $40k that super affiliate Joel Peterson made in a day?

Those of you who have been online for a while know AOL. They had a homepage that was one of the most trafficked sites online in the day. Pay Per Click (PPC) was also in its infancy. You paid less for common keywords than you would now. But, it still was a gamble- spend money to make money. But many times you spend and not make money because you tested to see if it worked. It can get quite scary.

Also this wasn't his first product.

Joel was testing different ebooks though PPC and one of them came onto the AOL homepage. He made $40k in one day due to that offer and the traffic.

The topic/ niche that was being promoted was the evergreen business niche.

When did he spend the time to do this? Inbetween breaks, TV time, or late at night. Joel made time.

The 4 main keys to Joels product success

Leveraging his success of the $40k and (in 2025) it is still being done. In the early 2000s AOL's traffic was 100 million/ month. Now? it is 1-5 million. So Joel has success at the right time (and remember that keywords were low priced then).

So now affiliate Joel Peterson promotes his own products. And how does he do that?

Not necessarily with PPC. Because, he might be in competition with his own sellers. So. That is a first clue:

1. Building and Leveraging a Network of Affiliates

After creating his own products, Joel recruited affiliates to promote them. Because he was a "known" figure, the recruitment of affiliates was probably simple. He incentivized affiliates with high commissions and managed them through ClickBank’s affiliate platform. Leveraging affiliates allowed exponential scaling of sales without heavy personal marketing.

2. Creating Evergreen Webinar Funnels

Developed high-ticket products like “The Crypto Code” that used evergreen webinars. These automated funnels nurtured leads and converted them over time without constant live effort. Webinars helped build trust and demonstrated product value, increasing conversions. Designed funnels to generate recurring sales and revenue streams, not just one-off purchases.

Webinars are also great because they have already vetted the person that is going to see them. If you go to a webinar, more than likely you want to know about the topic. One of the main ways to tell people about webinars is through email. So Joel or his affiliates had access to email.And because they can be recorded they can be used automatically and for promotional efforts. 

All you have to do with a webinar is to make them interesting and try to convert. And some of the best webinars?

Prerecorded ones with a select group of people who ask questions that Joel can answer "live".

3. Brand Building with Scalability in Mind

Focused on creating a brand and business that could scale beyond his personal involvement.

Built systems to work even when he wasn’t personally marketing or selling. Emphasized brand longevity over short-term gains. Joel is using the $40k day as his main hook and brand- especially from a person that was working in a factory. It has meaning.

4. Product Pricing Strategy

Pricing combined with upsells and affiliate incentives maximized revenue per customer. No-one sells one off products. If the person buys your product then they might be interested in more of the similar niche. If you offer them the option you have either created a sale or not. And if not, then you might be able to follow up in the future.

It is also a great way to have a tier structure for affiliates. More affiliate will sign up because now they have a greater chance to earn more than just the one off initial product price for the same expenditure.

The main takeaways are:

• Find a marketing method that you are comfortable with
• Use others to sell your products
• Make sure that you see if buyers want other products from you
• Automation is really helpful

Find the most effective 26 ebook marketing techniques here

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