Looking Behind The Curtain Of 5 Very Successful Sales Pages And How They Are Selling Tons Of Product

Successful sales pages if successful will continue with what is successful. Why reinvent when you can tweak something that works. If sales decline over time you bring back the pre-tweaked element.

Looking around Clickbank we noticed that some of the monthly top selling websites look...kinda familiar. Now it could be a similar company or marketer that is doing it. But heck, if they are making a very conservative 50 sales per day with $100 combined original sale and upsell then we are talking $5000/ day from one website.

That is just silly money. Sure you have behind the scenes admin and refunds, but that wouldnt put a huge dent in $5000/ day. And if you couple that with 5 sites then you have to be making a minimum of $15k/day with all expenses removed. And that is a conservative estimate of 50 sales per day per site.

The websites

Now again, we are not saying bad things, actually quite the opposite. We are very intrigued about the conversion and why these sites are getting so many sales.

EPC is how many sales did you get from a certain amount of people. So if I made $59 and got 12 people to click through and all of them buy that would be an EPC of $4.92. I got paid $4.92 for everyone I sent. The larger the positive number generally the better. But use it only as a guide as it is fluid- it changes for the better or worse.

And...this is not about the products (we havent tried them) it is about the page that they are being sold through.

Anyway. Here they are:

• SugarDefender- we covered this company on Jasonera. It also goes into depth about how the company can actually increase their sales. And those techniques can also be added to the other four.
• https://kerassentials.com/. This is a product that makes your nails nice and healthy with antifungal properties being the main selling pain. 1.02% conversion with $1.12 EPC
• https://prodentim101.com/. A product that helps keeps your teeth and gums healthy. EPC of $1.12. Affiliate link coversion rate of 0.87%
• https://nanodefensepro.com/. Supports healthy nails and skin
• https://potentstream.com/. Natural Prostate health. EPC of $1.16

They are all selling a physical product that is consumable. It is bought in 1, 6 or 3 bottles with usually the 6th bottle combination the cheapest option in the long run. Prices range from $67-247.

We have seen them sold on content websites, Amazon, eBay and more often than anything, through paid ads.

Straight away you can see the potential attraction for the affiliate. As long as you have some targeted traffic that traffic can convert and you get a decent return for your clicks. As long as the clicks stay at a low price or you convert well, you make money.

The common success factors?

When you look, as we have said, these website follow a pattern. Lets go from the top:

Either the text or the video sales letter.

Text has

• Product with positives images around it
• Subtext of what the product is and can do followed by some sort of proof
• Picture of the seller and what positive the product can give and how it was created

The video sales letter.

• Auto-play video with dramatized voiceover.
• Text version underneath for SEO & scanning.
• Video tells a personal story, not a product pitch.

Conversion rewards?

• Suspense builds emotional investment.
• “Soft sell” first, product name often hidden till 15+ mins in.
• Viewers stay longer → more conversions.

Successful sales pages follow a formula

The formula for the page follows a time evaluated pattern. What is the customers pain. Why isn't anything working and what can we do to solve it.

PotentStream follows this in one paragraph:

"...designed to address prostate health by targeting the toxic, hard water minerals that can create a dangerous buildup inside your urinary system"

They know you have been searching online so highly likely your issue is still present and you want it sorted out. If you can find a surprising root cause that you might not have thought of then that adds to why your issue hasn't been solved.

This all boils down to fear or concern of an issue and then the text is framing the product as a missing piece or a solution that is natural. The text uses curiosity and skepticism to keep attention.

But how do you bring in some trust to these quick fire text that is not content heavy?

You find:

• “Harvard study shows…”
• “Formulated by a doctor” or “discovered by a scientist.”
• Charts, ingredient breakdowns, and animated biology diagrams.

You are looking for something quick. Quick eye balls on your text so you want trust to be established quickly. You also have to remember your audience. They might not be medically minded and they want to know how you can help. Credibility with simplicity is the key and it is ideal for non-expert audiences.

Guarantees, trust and other key factors in successful sales pages

Guarantees are fantastic but they are not the "end all" selling point. Guarantees are helpful because they overcome last-minute objections, add an air of safety (to a product that you might not know) and it boosts impulse buying. It is a mini amount of trust that you are giving the customer. Some can be:

• “If it doesn’t work, you get every penny back.”
• Large icons or certificates of money-back guarantee.
• Sometimes placed at multiple points down the page.

Oddly enough, the better the guarantee the more people will not use it. So you will see some people making guarantees that increase the trial time or give back time. Many products have 1 year or lifetime guarantees. Some will have money back plus product. Games portal Steam offers a 4 hour guarantee on their games. It just makes the trying new items much less intimidating.

Isn't this inviting people to scam you?

Well. No.

• The amount of people that will remember and take you up on your offer is limited
• A big guarantee actually increases sales
• If it is electronic then they are going to keep the product anyway, so why not state it in the guarantee?

It is also very worthy to note that vitamins and supplements have a low refund rate. Most people don't send the product back, they just don't buy again.

Then we have scarcity:

• “Only 3 bottles left in stock!”
• “Offer ending tonight at midnight!”

Even the free ebook bonuses have "Today: free". The implication is that the free ebooks might not be free later.

It is important to understand that electronic products have minimal scarcity functions- duplication is easy and free. So setting yourself apart is helpful. You can add a limited number to be sold, a price increase and a change in the bundle.

Why does this work- and it does. Because it forces a decision. Most people are on the fence at most time of the sales process regardless of it they are hot or cold prospects- they can click back at any time. It also helps fence-sitters before they bounce. Works especially well with older audiences or cold traffic. And what does these websites have in common

• Potential older audience 
• PPC ads that are usually cold.

Product selling and trust

Even the product shows some sort of trust and help.

• One bottle: $69
• Three bottles: $59 each
• Six bottles: $49 each (best value)
• With urgent bonuses + free shipping

They are stating that other people have bought and they have found the 6 bottles were the best value. It is also a nice bump for the sales process. Stating a "default" item and amount actually is one of the first thing people see. If they can also see that it is indeed cheaper, then why not? We also have to mention the "urgent bonuses" and the free shipping. Amazon increased it business by offering free shipping. Prime originally was a success because of free shipping.

Free is also a reciprocal benefit. You are giving something away for free and that is a thing that customers require to give back so they usually buy. It also, again adds trust in a shipping process- you are not making money on the post and packaging.

You will also notice an FAQ. Many customers check these out for answering questions that might not have arisen in the text. It is also a nice way to summerise what customers can get.

At the bottom of the page you will also notice a mini round up of benefits and product pictures. Again, reinforcing what people can buy, a P.S without stating so.

Testimonials.

Testimonials when mixed into the text will cause an increase in sales. But testimonials are a link in the chain, products won't be 100% sold with one but without one the product has a very minimal chance of being sold. It works wonders and all successful sales pages have them:

• It shows that other people have bought- not just you, you are not the only one
• If those testimonials link to you then you will feel trust for the site. So possibly an older demographic and what type of testimonials do we have? Older people
• Adding how many reviews you have and showing stars, pictures and snippet of the testimonials all adds credibility to that testimonial
• Better testimonials have what the customers is thinking- and "answers" those doubts. Screen grabs, video all work much better than just "Bob S for Michigan"
• These websites place the testimonials at certain areas. But plastering them in columns down the side that they are always present, an additional separate page always helps.

These pages are sales pages. Offering little in the way of long articles or over time content build up. They convert and that is their job.

We wish them all the best

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