Saw this online on how to write an ebook that sells...for $100k. Obviusly intrigued we set out to find the winning formula.
This piece come from this video:
As you can see by the thumbnail, $100k in a day is pretty awesome. And the description?
"Ebooks are a great foundation for your digital products business and I'm going to show you how you can write one in one day and give you a strategy to scale to 6 figures".
AstenCEO, the author, has 39.9k subs, this video has 252k views and 14k likes.
Now the video is actually cool, but it shows a potential of how to make $100k. But don't let this distract you as the information that AstenCEO states is a great way to create ebooks and digital products and how to bump up sales. We are also a fan of his video style, he wants to help and it shows.
AstenCEO states that all the ebook has to do is:
Your strengths are probably not realised as strengths. What do you do that other people ask your advice on, what are you called to do, what do you do as a job that could help others.
Tim Ferris did this at College. He found a way to read quicker. At College this is something probably other people would want. So he gained a profit from applying a problem to a solution.
Note that we said problem first. Problems always need solutions. Solutions need problems but you have to find them. This can be difficult, time consuming and costly. Finding the problem first helps a ton.
Your customer profile. This is who is going to buy your solution. Where do they hang out, who are they, what is that person really wanting?
AstenCEO states that if you have one avatar/ customer profile, one info product and traffic you can make into the high 5-6 figures.
Sure, that is possible, but at a very big reach.
The problem that we have found what you create avatars is that you need an audience that you can actually find and interact with. So many busineses go for CEOs are the perfect customer but they have no idea of how to contact them.
So your avatar has to be realistic and you have to understand them. Many people sell fishing lures thinking that they are going to be best sellers. Why? Do they know about the different types of lures, the lines needed, the fish that can be caught, the different anglers that use them? No. Sure niche down to Bass fishing. Do you know about Bass fishing? No...so why make this hard?
The ebook needs to be an info product.
Erm, this is really step 1...to write an ebook that sells the ebook needs to be infomative and give a solution.
I suppose that AstenCEO is actually thinking if you want to create fiction rather than non-fiction, which would have ruled out there first step anyway.
Transform.
An informaiton product by definition is informative. but what AstenCEO suggests is that your infrmation product should be transformative, it has to do something.We are already living in an information age- which can be found anywhere- AI, Google etc. So your ebook has to do something different. It has to be transformative.
It has to live up to the hype, it has to succeed with its goals and the reader should see a difference.
AstenCEO picture below gives a great short snippet of what this means.
People should go from a current state (CS) to a desired state (DS)- transformation (t) is what is required.
Its a cool touch.
Instead of writing the ebook, AstenCEO suggests that you should talk into a talk to words program- usually a free app (like Otter) or even Google Docs can do this. Now you create your outline. And make the outlines bullet pointed.
Then go through each bullet point and just talk about what you have written. It can be as long as you want. The general rule of thumb is to make sure all of the information is covered- nothing more and nothing less.
The length of your ebook is dependent upon how much knowledge you give out. Some topics require more length than others, other ebooks require a handful of pages to get all the info out there. Remember you are solving a problem. People pay to have problems solved regardless of length.
Now you can create the ebook within a day without typing it all out.
Then you just go through it, tidy it up, add pictures, add structure and then your ebook substance is done.
Sometimes we do things that we dont like and make a rush job of it.
AstenCEO likes Canva to do structure, pictures etc, but generally his time is better spent by getting someone on Fiverr to do his ebook structuring and format. It is easy, saves time and looks better.
This seems to be where AstenCEO increases his profitability and is a cool way to offer 3 products that either increase the value of each other or you can spread them to other sales platforms.
So you have your ebook- product 1
Then you talk about your ebook online through a webinar. Record the webinar and record your voice separately.
Now you have a webinar that can be downloaded/ sold (product 2)
You also have a voice recording that can be used for an audiobook- product 3.
These 3 can be also combined to form a training package vastly increasing the value of the lowly ebook.
But, you could even bump the webinar/ audiobook onto the ebook as an added extra.
With the people that bought you can then offer them other products, affiliate products. You can ask for their feedback (very helpful and wise thing to do) and you can figure out the next ebook from that feedback.
What AstenCEO has shown is that if you find a problem then you can find a solution. That solution, when tweaked and repurposed it can form the basis of a system that can be run on autopilot.
You just move onto the next problem.
For more info on selling ebooks, check out here.
Jasonera blog can be found here.
Even more information on how to write an ebook that sells can be found here on Scribd.com:
How To Create An Ebook To Sell by jasonerad
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