Selling Ebooks On Amazon? Use These Tips And Techniques To Propel Your Ebooks Ahead

When researching this section of the site we just wondered how pros are selling ebooks on Amazon.

Its like, sometimes we are missing something. 

Most people seem to be selling $10k+ in ebook sales. If that is the case then how on earth can that be? 

• What are they doing
• What are the techniques that they use
• Topics?

We already know the most important categories. Here's one for a four year period. Here's the niches/ categories that get revenue love. And here is what you can do with that category and make it your own (especially evergreen categories). 

We know all of that.

So what are these authors actually doing?

Selling ebooks in general has a flaw

Many ebooks are just not a repeating sale. Vitamins are a repeating sale- you buy monthly. Ebooks you don't. You rely on a different person buying your ebook. The only way to change this is:

1. Updates to the original ebook
2. Make sure you have more than one ebook covering a large audience base. But can you get to all of that audience?
3. Make sure that your ebooks, if in one category, are linked to each other and you build out from there- multiple ebooks in one niche. If one person buys then there is a chance the same person buys a different but related ebook
4. You try and increasse the profit from the first ebook- higher prices, courses etc.

Categories can be helpful. You can find the categories that are perennially in vogue- like diet or making money. But even then you have an issue getting past all of the noice- which can take time and money to do.

Selling ebooks on Amazon and making it profitable has to do with....

So if it is not categories, then what else can it be?

It is a system. A funnel of inserting prospects who are interested and then following up with them at a later time, but keeping in contact with them through news and updates.

Sure the websites can be flashy- there is evidence to suggest a non-flashy website works better. 

But they are always on point. One page flows to another and they:

1. Look the same- keeping on brand. This is a super simple way to keep visitors from jumping away from your site
2. The pages offer something. None just give away free information. They offer a sale tease, a signup...something, because that visitor costs something
3. The goal is to signup or to get you to follow. 

Here are some of the top universal tips which we have found:

• The pros always have a list of some sort. There doesn't seem to be that many that don't. Now this list can come in various shapes and sizes- from Youtube subscribers, email list subscribers all the way to followers on Facebook. But having a list to promote to seems to be a good start
• Bump your sales. This is an idea that you give away a free chapter/ ebook (a full book is better) and then on the download page offer something else, like a full price ebook at a discount. When the person leave the page then try a pop-up and see if that temps them.
• You can have sales within 24 hours of a promotion. This is true, but true with many things online. It is instant, and (if you have a list) you can start to get sales if you align your ebook with what your audience wants. However, you can't get 24 hour sales from Amazon if you upload an ebook because it has to be vetted first. Amazon checks your ebook and then it goes out for sale- even if you do minor changes. Minor changes have a quicker turn around but new ebooks are usually in a day or two.
• You might need a kick start. BookBub is one company that places your ebook in front of thousands of ebook readers for a discount...and for a fee. Authors who have gone down this route have found some immense sales.
• It is what you write rather than appearance. Sure, appearance helps to get the eye onto the ebook. But if you want lasting sales then content rules. We wrote a Scribd piece about this:

How To Create An Ebook To Sell by jasonerad

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