Sell An Ebook On Amazon! But Wait...Don't Until You Have This One System In Place First

Search most places online and you will see "Sell An Ebook On Amazon! Its Easy!"

One of the the ideas behind this website was the very realistic fact that that one bold sentence does not work.

Yes, Amazon KDP has a lot going for it:

• It has an automatic buying audience looking for product
• It has a very high trust rating
• Its conversions are high and refunds are usually low, especially for ebooks
• It is simple to buy

Even when you ask ChatGPT about selling ebooks on Amazon, it has the following response:

"Amazon KDP → Readers are already searching; you just optimize your keywords and cover = organic sales."

If that is the case, then why aren't people buying ebook and making authors tons?

To sell an ebook on Amazon there is one tiny little small print that many successful authors leave out...part 1

Successful authors are all the rage because they are news worthy. So, what then? All authors jump onto Kindle and start selling.

What does this do?

• Increases competition
• Reduces prices- people will always try to sell at a lower price, reducing "quality" and also reducing profit for everyone. Because what do most people do in return? Yep, sell at a lower price. Raising prices then have a poor effect because buyers are then used to low price ebooks. Even Amazon suggest $2-4 ebook price ranges. 

So you place an ebook on Amazon KDP. Place a decent amount of keywords into the sales page and price it nicely- roughly around the market average.

Then.

No sales.

You place another ebook. Something similar to the first so Amazon will pick it up in "recommended" or "also bought" sections. You do exactly the same- price, content etc.

And...

Still nothing.

You wait. A week, a month.

Nothing still.

So what is going on.

The small print part 2. To sell an ebook on Amazon there is an "Amazon' problem

Because of the many ebooks that Amazon gets, how does it say yours is better than someone elses? There are only a few ways:

• The amount of sales
• The amount of reviews
• The amount of stars

Stars, reviews and sales go hand in hand.

And that is why you don't get anywhere.

It is because you need the first spark to kick start Amazons internal review system. Once you get sales then you get reviews, stars and Amazon gets data.

This kicks in Amazons system and you show up more higher on Amazons ranking (we go more deeply into this in that link). You get more sales. The loop continues.

But...if you send a whole host of people to your KDP page then that gets flagged and Amazon watches. If no one buys then:

• It is not good traffic
• It is not what that traffic wants

So you have to be careful, because Amazon has another trick. It dampens the traffic positives. So it knows if there are flash sales. Sales and positioning go up but they also drop pretty quick if the traffic gushes then turns off.

And those well known authors? Same thing. Only a few authors are making a ton, the rest, very little.

Again, this is just not us saying this. ChatGPT states the same (when pushed):

So, we know what causes sales, so what do we do about our own ebook? What strategies can we use?

If initial sales are the main ranking fire to sell an ebook on Amazon then we need to get people to look and then buy our ebook.

But. If we are selling an ebook for $2.99 the chances of us making any money through things like paid ads are very minimal.

So we have options:

• Have more than one ebook running around on Amazon. If you are aiming for $100/ week and you have a royalty of (roughly) $2 for a $2.99 ebook then you need to sell 50 ebooks a week. But if you have 2 ebook then you just need to sell 25 ebooks. The more ebooks the merrier. The best ones are related to one another (similar subject). But also they need to be of decent quality. 
• You need to figure out how to get sales. Sure you can have family and friends, but they must also post about it online to gain a trickle of sales rather than a Pow! of sales.
• Finding out a traffic built in system and then utilise that to generate sales. What? Youtube, Pinterest, Guest posting...are some examples of having traffic systems built into them and they allow you to link externally. Once you have figured out which one you like then you will need to go in and generate traffic that will be dripping to your Kindle sales page on autopilot.
• You can use BookBub- check out our page on increasing you sales with that platform.

Unfortunately they all have a learning curve but all of them are very simple to set up. For our Pins we have daily 10s of visits. Not too much but we have many Pins...which all add up.

We have a Youtube channel that we applied screen grabs and we get a minimal amount of traffic. However we also convert those videos into Shorts. This generates traffic with the same content. And that content? It is so very specific that we get KDP sales with a very minimal amount of traffic.

We did guest posting on our previous sites. You get instant traffic and you get a decent link back to your site. And that traffic and link thats put- even if the traffic slightly drops.

Don't buy into the hype to sell an ebook on Amazon

Amazon is a selling machine with traffic. But. It needs to be fed first and then it can help you.

Authors who have been successful start with traffic and then they send that traffic to an ebook which they know the traffic will love.

Right price, right traffic, right way to view and buy are the key ways to sell and ebook on Amazon.

Check out our Amazon hub here

Amazon ranking? Can be found here.

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