The Jen LeCompte Case Study. Super Affiliate Who Sells Ebooks And Digital Products

This is not necessaily about affiliate selling which has made Jen leCompte many millions. It is about the process- like we did with Joel Peterson.

This case study has been tweaked from this video, from Clickbank themselves:

Jen LeCompte- key points to consider 

After starting to explore alternative income streams during a challenging period, she grew into a high-level affiliate marketer and media buyer, ultimately generating $5 million+ in revenue in under 18 months.

It is worthy to note that $5 million is in sales not revenue. If you are media buying then you spend before you get the reward.

Many people have been successful with this and many people have burned through cash like there is no tomorrow and got nothing from it.

Key take aways from this method:

• If you want to generate instant sales then buying ads is the way to go. In many cases it starts a business up and running and generates sales which then case sell sustain for a while- just like Amazon KDP
• You need to spend money to figure out what works- it won't be tens of dollars that you will spend to figure this out
• You need to find the right traffic to meet the right product
• Regardless of what people say- even this interview, don't go into credit card debt just to figure out if something works or not. Having a 20% or so interest rate is not fun.

Jen's Start

Jen began by experimenting with making money online via Facebook near the end of 2020 into early 2021. She called it more of a “dabble” at first, testing waters, seeing what works. But she faced account difficulties, algorithm changes (iOS updates, etc.), and mounting uncertainty.

She recognized the signs: the time was right to shift platforms. What she’d learned on Facebook could be repurposed somewhere else. That somewhere was YouTube.

People don't see those changes and increase ad spend or just "weather the storm". Knowing the platform, the landscape and that competition and products change over time are crucial to understanding when to stop and drop a campaign, when to continue...or when to leave the platform.

She leveraged her experience and began running YouTube ad campaigns and media buying. Since then, the results have been life-changing. Her rise was not by accident, she treated this as a full commitment, not a side hustle.

You just dont start selling on Ad platforms, so how did Jen...like really start?

It seems that from day one, Jen refused to treat this as just a hobby. She committed to building a real business. Failure was not an option. She put in every spare hour she could during COVID lockdowns, often balancing motherhood, household tasks, and online work.

She purchased a course called Healthy Commissions (focused on Facebook-based affiliate marketing) to get foundational knowledge. That course also opened the doors to a community of people she could ask questions to and dig deeper with. This support network proved crucial.

We are not islands, most of the most successful sellers have a network of people they can ask for help or to review material. All...and not one is left out...have knowledge of the principles of the area of selling. If you have principles then you can adapt them. If you just wing it then you will go away with no money and will have shown Jasonera Law in progress. This is how she was able to transition to Youtube Ad selling easily, she knew the basics of ad/ media selling.

She was not interested in tactics- tactics fade. Principles of ad selling are fundamental for success in this field.

Jen chose to find the following:

• The most appropriate course
• The most appropriate people and community

What were those strategies? Here are the important 7.

Someone, somewhere has done what you are trying to do. So see how they did it. Jen LeCompte reverse engineered video sales letters (VSL)  

• She watches the VSL intently, takes extensive notes, and uses those notes almost as a script draft. By dissecting what the vendor is saying, their hooks, logic, emotional appeals, she reverse-engineers how to build the landing page and write ad copy that syncs with the underlying offer.
• She leans on templates for landing pages so she can build one in 15–20 minutes, focusing much of her time on images and visual appeal (using tools like Canva).
• Her scripts and hooks are built around key emotional triggers. Every ad’s first 5 seconds (the “hook”) is sacred. She keeps brainstorming until she finds a hook that grabs attention.
• Her script will include multiple “points” she must hit — often based on her notes from the VSL.
• She constantly tests: two scripts at a time, holding the hook and opening scene constant while varying the body copy, then selecting the better script, then iterating on the hook, first 5 seconds, 15-30 second sections, etc.
• She typically gives an ad campaign 2–3 weeks to fully test and prove itself before deciding whether to dump it or scale.
• Her primary metric is ROI (return on ad spend), but she also watches CPC (cost per click), CTR, and how Google’s ad algorithm is reacting (i.e. whether Google “likes” her ad or penalizes it via higher costs).

And what niche does Jen chose?

Like what marketers have said for many years, she niched down from primary large field topics. So for example weight loss.

But, instead of trapping herself into a tiny niche, she expanded  into a niche that was also large.

?

Weight loss is the primary niche but weight loss for retirees is the "same" niche but side stepped into a niche that can also:

• Grow using similar products to weight loss in general
• Areas where that audience have research that are a buying audience

But. This was not an excuse to dive into products that were heavily selling on places like Clickbank. These still had lots of competition, so go through product catalogues and find that product that has high ratings but doesnt seem to be selling that much- maybe they are not giving affiliates enough tools. But if you are ad buying that it doesnt matter tool much.

Goals and challenges

Obviously Jens goals will be different from other peoples. Jens main goal, initially, was to make the same amount she gets on unemployment benefits: US$600 per week. Which when you break it down would be $87 per day if 7 days.

The only way to complete this is to start goal setting, daily budgets, projected returns, variance by day, etc. You also have to think about what you can afford, what easy luxuries you can miss out on ($10/day take out lunches is a quick $70/week in ad spend or education). Can you drop down you cell phone per month cost, drop TV subscriptions?

There has also been challenges with this venture.

Ads do not stay the same cost- they can increase and also decrease- depending upon competition and how well your ad is clicked upon. Also, ads are not evergreen, they can reduce over time anyway. Sometimes a new product comes onto the scene which reduces the benefits of your product. Remember as well, returns and poor products (especially if you haven't reviewed them yourself).

Sometimes you have to reinvest into software that can automate ad processes to achieve some scalability. How much of the process gets bottle necked because you haven't automated a process or gone down the assistant/ outsourcing route?

There is a point where you need to keep on educating yourself and keeping an eye on trends that can start to take off, what people are newly clicking on. For example, because YouTube is a content platform, Jen LeCompte needs to keep pushing originality and narrative in visuals (not just copying what’s working).

The 10 main takeaways from Jen LeCompte

The whole process for Jen LeCompte is something that we have seen time and time again. Educate yourself on the platform that you are using, treat it like a job- not a hobby and then test and test again with products that are good.

Here is the case study condensed into the 10 most important points

• Treat your new path as a business, not a side hustle.
• Understand why and how people click on an ad
• Build your entire funnel from the vendor’s message in this way everything will be on point and have a smooth sales pipeline.
• Give campaigns time (2–3 weeks) before dumping.
• Select less competitive niches
• Your ad should be understandable even without sound.
• Set realistic goals and then scale from there
• Costs will rise, creative will fatigue, competition will come.
• You can’t remain a one-person operation forever.
• Visualization, persistence, and emotional resilience drive consistency.

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