Youtubers And The...Ever Changing Youtube?

I watch MrBeast and plenty of Youtubers. I have watched MrBeast for a long time. Love most of his channels. I do believe there is a flaw in the plan that can be fixed. But by and large he and his group have done really well.

For me, when I look at these Youtubers there is a fatal flaw in their videos.

Youtubers and TV

And I think sometimes it is due to what Youtube states:

“Our algorithm doesn’t pay attention to videos; it pays attention to viewers. So, rather than trying to make videos that’ll make an algorithm happy, focus on making videos that make your viewers happy,” Taken with hugs from: https://blog.hootsuite.com/how-the-youtube-algorithm-works/#How_does_the_YouTube_algorithm_work_in_2023

So you find that Youtubers pad their run times, maybe create a thumbnail that might not be the most specific or true to the video. Some rant (which can be good or bad). Others copy other videos- again, this can be good or bad. And you have to ask the question:

• are these videos being made primarily for Ad revenue/ sponsorship?
  

But the viewer is seen but not really heard.

If you show a movie and people walk out then you know you movie might not be the best in the world (or could be really scary- which could be a good thing). When you upload a video you will get:

• comments
• likes
• increase in views
  

But these are from people who are interacting with your video rather than the majority of people who will click and just watch. For example, AppleBox doesn't allow you to comment, see comments or see you links/ ads in the text box).

Youtube = viewers

According to the link above, and the MrBeast link above you will find that Youtube cares about the relevency of your video- not the content of the video.

Youtube is ownded by Google and they are in the people pleasing business. Poor search results leads to people not using the service.

There are over 100 different ways Youtube will rank your video. It is usually comparing to user data on what they do with the video:

• interact (comment, like)
  
• fast forward
• watch all the way through
• stop your video and watch something else very similar- watch all the way through

When you just look at these 4 steps out of 100 we can see the following and make some inferences:

• if you like a video only after 1 minute then that like might not be counted. But if you like and then comment at the end of the video then that video is strong in what it is offering
• if you fast forward the video then is the video relevent, does it have bloated info
• if you stop and then watch something similar then is the first video offering what it states? 

So ultimately Youtube doesn't really need to know what your video is about- the audience will tell it.

But. And this is the main one. Money doesn't necessarily come from churning out the same content day in day out.

TV and Youtube

What makes a TV show worth its money?

1. the amount of audience that watches it regularly
2. the amount of stars and advertisers that it can attract
3. merch associated
   
4. how quotable and talked about the show can be
5. is it watched after the show has ended?

Now can we see something similar with Youtube videos?

People believe TV is dead, it isn't, it has just moved with the times.

Video is doing the same and creating brands.

One of the biggest brands at the moment is MrBeast. We have:

1. multiple channels
2. mech
3. some rewatchable
4. sponsorship
5. side/ micro brands like Feastables.

But can MrBeast be like Friends or Frasier? Sounds funny, but can you see yourself buying a series of MrBeast?

Netflix paid $70-100 million for Friends for 2019 alone. Netflix paid CBS $200 million for a group of shows including Frasier for 2 years.

It is the rewatchablity that many Youtubers are lacking. It is also the key to more revenue.

MrBeast, and Youtubers in general need to churn out content roughly in competition with other Youtubers. That content is usually about some topic that is fun, about a game or something that has a "wow" factor.

MrBeast was doing a good job when the group was together and it had a familiar feeling to it. You felt that you were part of their group. Now the new format- game show style runs for money. It's OK and will make money (home based game?) but I havent really rewatched them. Gameshows are very reliant on their guests and on the host. Steve Harvey was told not to make fun of the families on Family Feud. When he did, people loved it and the show thrived. Many times the shows are static (same challenges as viewers know what to expect and how will the contestant do?). Compared this to the group of friends hanging out and spending $10,000 in a steak house. I have watched that 3+ times. Its fun and there is a mini sitcom element in there.

The rewatchability of many popular Youtubers is actually that they will watch the content when it first comes out. This is what the majority of Youtuber are looking for. Then the goal is trying to get a group of those viewers to trust/ like you enough to support your efforts with merch buying and interacting.

You rewatched?

How many times have you rewatched a Youtuber?

I suggest that rewatchability is important.

When you watch a video, maybe share it with friends...you go onto the next video right?

But how about if Youtube logs if you rewatched something more than once? Wouldn't that be a much better video then if you watched someonething once then moved on? Would the video be more valuable because now that video has been watched 2-4 times and the advertisement message is getting stronger? Wouldn't you have now 3 times the views from one person rather than just 1 view?

I rewatch some of MrBeasts Reacts and maybe go back to some of the early main channel. I rewatch a lot of DudePerfect because some of the information is quite timeless, theres stuff going on between each Dude and it feels content heavy.

A video about if someone can jump over something is just that. 8 minutes and done. What is then the next thing?

This is also the same about website content. I think Seth Goding referred to it as a knock knock joke- once you said it the joke doesn't become funny after a few more goes. It the "Purple Cow". If you drive along the countryside and see black and white cows its nice to see. But you can become bored after a while. But, if you saw a purple cows, then that would be awesome. But just a for a little time. After a while of seeing purple cows they too will become boring.

This was eluded to when you watch the DudePerfect documentary. If they just threw a basketball into a net for all their videos, it would be cool but it would also be boring. The share factor would still be high but the same person rewatchability would be low- shot seen, then done. Going into a format of mini series is helpful because you are now creating long content which can be rewatched.

But that format gets a change up from time to time because that can become boring. But you don't flip it straight away because that can become jarring. You introduce new acts, new people, new things slowly.

Gaming is easier

Gaming websites/ Youtubers have a little bit of an eaiser time- initially because you are hoping on the game creators to increase the content and constantly change. So Minecraft is a great example because it can be an infinite playground even if the game itself can be beaten within the hour. So what do you do if you are just playing Minecraft?

You need to create a series format as such.

• get the usual play the game within X amount of time. Use only XY and Z.
• find friends and then play with them. Each has a personaility that can shine- making sure one has some type of initial fan base. Some have to be fun and serious. But they all have to gel.

Does this work?

Yep.

Take Ssundee. He has a a list of Among Us videos (423 and counting). Within 2 days the video has 1.2M views. All the other videos range in the 2M area.

Now this is Among US which had an awesome run around COVID times but is it played too much now? Not too much but having 2M views on a not played much video is impressive. Why? Because each video is with Ssundee and his friends. Its fun, you know their quirks, they jibe at each other in fun and they are taking you along with them. It is cool. Ssundee also mods the games which adds a new twist to the game.

The most rewatched videos that I check out are the ones where he laughs out loud, tricks that he plays on his friends and if there is any raging. Why? Because you feel part of the group. You know what gets to them and how they have fun with it.

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