Spark By Clickbank. The Flagship Affiliate Marketing Education Platform? 

Now this review and improvement is for Spark By Clickbank. Clickbank, a platform that allows people to sell their own digital (and more so physical products) and also has affiliate looking for products to sell. The backend is fairly easy and you don't need a website to host products- Clicbank can house them for you. They take care of payment and, to a point, customer issues with the sales process if it is their side.

The know affiliate marketing and selling because Clickbank has been around for ages.

They also know a couple of things:

1. The better the affiliate the more money Clickbank will make because, 9 times out of 10, those affiliates are going to choose products housed on the Clicbank website
2. Clickbank knows that many people spend money on affiliate marketing info and there are tons of beginner info out there and it gets snapped up.

With these two factors what is Clicbank likely to do? Yep, create their own Affiliate Traning program. That is Spark.

Marketed as the “#1 place to master affiliate marketing” and emphasizes “We make money when you make money” to leverage ClickBank’s authority.

So how popular is Spark By Clickbank?

Going through the homepage (which is super clean and easy to look around) of Spark you get to know Clicbank and how successful they are and have been. 

And Spark? Well that is the point. Can not find how many users have used Spark and don't know how long they have used it for and also don't really know the before and after.

?

If you are selling a training  course- say a College, they want you to know that they have your back and graduates come away and get a job. They always states how many graduated and the percent that got a job in the first few weeks. It adds loads of credibility and also a chance that you will succeed and get a job.

We don't see this on the super nice homepage of Spark. This is not stating that no-one graduates, it just is some stats that would be nice to see. A bonus would be people actually showing a certificate that shows them "graduating". 

• You can't click on any of the courses
• Are there 4 courses? It seems there are 4 courses being taught by those people in the pictures? According to Clickbank: "Spark is designed to accommodate a wide range of schedules and lifestyles. If you work through a few courses a day, you can expect to finish the program within two weeks". Once finished you also have access to continuous learning.

• But then...you can't see inside Spark. Its just thumbnails of topics covered- including GPT Prompts for affiliate marketers, which is like, sure, but like, and...what does it mean? So does that mean we have topics and inside those topics we have all the thumbnail titles?
• And then we have this, which sets off the iffy detector. Like, why use the same picture? 

Titles give intrigue, but they get people to start to look for more information, unfortunately there isn't any here.

• We do have "why our students love Spark" testimonials but they are just text and offer no pictures and just their first names. Even Amazon has to really go to town to prove testimonials and show more detail of the subject.

And the most odd, tucked away piece of information is this: "Spark does include limited access to ClickBank employees and industry experts through our Discord community". Why on earth is this hidden in the FAQ area? This should be out and telling people in a great marketing way- pictures and info about these mentors. Also, a picture of the Discord group would be nice to see. It just gives credibility that a group exists and is running.

Granted we have this: When you choose Spark, you’ll get access to the best coaches, the fastest results, and make more in sales than you would anywhere else. But does that really shout out credibility? If one of your coaches was earning $5m/ yr in Ads, another one was $10m/yr in Content marketing...wouldn't that be something to shout about? It also backs up that each topic has someone covering it, that knows what they are doing rather than giving us titles of specific "sub courses"?

Got to show you this one, it is the FAQ section:

Apart from the buy now button, this is the only link on the sales page. Guess what happens when you click on it? Yep, sends you straight away from this page and onto their Affiliate Marketing articles never to see Spark By Clickbank again :)

How can Spark by Clickbank improve?

Now we have to agree on something, the brand of Clickbank is strong and that is what is the foundation of Spark. 

The very first thing you see when looking at all the information on the homepage is an affiliate marketer selling a product. Now it is not meant to be, but that is the vibe. Initially I had to double search for this because it didn't look that professional and looked similar to the products that Clickbank offers. Sure it is clean and neat.

But when you have a look at Spark by Clickbank does it make you buy it straight away? For us we would like to have a look inside, see what my monthly money is going towards and what I could get. There isn't any videos on the sales page so you can't see any behind the curtain information.

So the first move?

• Shift toward “Affiliate Business System” rather than “course”. Emphasize systematic skill-building (SEO, organic traffic, funnel design) rather than purely “paid ads first”. It is too affiliatey product, and those thumbnails are just wrong. Drop down content, peek insides, anything...
• Clear market segmentation: It is nice that you offer this, but I have no clue who it really is intended for. With that in mind it can be chopped up into Beginner track vs Intermediate/Advanced track. Make the advanced track more substantial (to appeal to a broader audience and extend user lifetime).
• Introduce “Affiliate Asset Builder” language: Promote the idea of building affiliate sites, content funnels, evergreen assets rather than just campaigns. "ClickBank's Social Media Affiliate Mega-Playbook"...like what does it mean!

Pricing and community

One of the issues is monthly subscription. A great model that guarantees income but a poor one when people use up all the information in one go. There is potentially high churn if results don’t materialize. It is also one price. So what can we do?

• Going back to our different level of audience, offer tiered pricing: Starter (for learning), Growth (for building), Pro/Agency (for scaling + mentoring). Clickbank has a huge knowledge base and is a strong brand. Brands and people working for brands need that further insight- not just basic social media playbooks.
• Introduce annual membership discounts (locking users in).
• Have a free trial or show 10 minutes of some courses.
• Can Clickbank staff create their own affiliate sites and show us? In the day, one affiliate did this. His helper created a website just using the techniques learned from a free course (a bonus product for a newsletter signup). They showed the start middle and need and how much they gained monthly and what they did. They gained tons of subscribers and also got affiliate commissions from the tools used in the videos and articles.
• Add “success milestones” tied to membership: e.g., access to advanced modules unlocked after first sale or 3 months of membership. many gaming companies offer rewards to mod creators. Youtube gives badges and various different logo awards. It works because those Youtube pictures are always in a video once rewarded.
• Introduce “Progress Path” dashboards: show student’s progress, next steps, milestones achieved.
• Mentorship or “office hours” sessions to increase value for paying members.
• Alumni network & marketplace: graduates can post their asset-sites for sale, finding buyers- link this into the Discord group...and then promote it.

Spark by Clickbank is an opportunity

It is an opportunity and we believe that it could shed some professional light into the affiliate selling niche. But it comes off as a course that is being promoted like an non-professional affiliate marketing product. And this just seems odd because clearly, Clickbank is a very good and strong brand. And Spark just doesn't seem to shout that even though it seems like it is chock full of information.

I would also like to see how Clickbank promotes other affiliate marketing tools from other vendors. Again, this is an opportunity- why not get a discount for these products only if you are a Spark member?

As always we wish Spark by Clickbank all the best

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