An 80+ eBook Pro Lists Some Of Their Best Ebook Selling Strategies

Looking for ebook selling strategies and finding out most don't work? Well that is because the author doesn't have experience and most of the tips and tricks they share are theory.

So we decided to look around and see who is actually selling some ebooks. But:

• they have to be consistent
• have some reviews
• must be selling more than one ebook

Now we are going into pro territory. What are some of the heavy hitters doing and what are their ebook selling strategies?

After a while we found some authors and figured out what they did through reading and researching. One of them is Trevor D Carss who has sold 80+ childrens ebooks/ books.

So you would have thought Trevor would be high on the search rankings?

Oddly enough when you search for Trevor, his home page doesn't show up on the main front page of Google.

But Trevor is not really aiming too much for search through his normal website. What he has done is to utilize other websites strong SEO presence and authority and used them to funnel traffic to his books or website.

Which, if you think about it, it makes sense. If you have a book about a little cat. Then how on earth would you use search ranking for that without taking in all the other cat books out there?

His marketing presence does rank him- so Amazon, GoodReads and Medium are used to rank higher in search without the need for SEO.

Check out some of the titles above:

• The Golden French Fry
• Meow Meow Meow
• Two Giraffes

So. Apart from the cool names, the graphics are also reduced down. Straight forward and fun. 4-5 stars and a number of reviews. This sells. but again...is it really what we have thought would sell?

Well. If you put yourself in place of a child, then the titles, the pictures actually would.

80+ ebook author tells it all and gives 21 ebook selling strategies

He used Amazon to use as a platform to sell his ebooks. Then he goes into the specifics:

1. Send 50 daily Facebook messages to potential audience members (start a conversation)
2. DM audience on Subreddits (relevant Reddit communities)
3. DM Instagram micro-influencers
4. DM related Pinterest audiences
5. Comment on Pinterest boards/pins you like
6. Go to related hashtags on Instagram and leave comments on others' posts
7. Go to Instagram accounts of top competitors and leave comments on their fans’ posts
8. Go to related Facebook Pages and leave comments
9. Send 100 emails to niche bloggers (top XYZ blogs)
10. Send 200 emails to potential fans you found via Google Maps search (people list their websites, where you can find their emails)
11. Email people with big email lists to be mentioned in their next newsletter (consider book reviewers and promo sites)
12. Leave comments on Quora answers
13. Message audience on LinkedIn
14. DM audience on TikTok
15. Share eBook on freebie sites = Reddit + Facebook (KDP promo)
16. DM audience on Snapchat
17. DM audience’s writers on Medium
18. Add YouTube comments to other creators’ videos (source videos from Reddit)
19. Talk to librarians via LinkedIn, Instagram (potential collaborations)
20. Email libraries, bookstores, specialty outlets, schools
21. Send press release to conventions for librarians, booksellers, and teachers

As you can see there is a bit of work to do. It is also very social aimed.

But what you are aiming at is for someone to talk about it. But talk about it because they want to rather than they are forced to.

Most popular bloggers get emails all the time asking to review a product. Yours has to be different or you have to do something that will help the person who you are willing to talk to.

Commenting on their blog, promoting their work (properly rather than blatant promotion) and asking relevant questions builds that trust and will start a dialog.

Thoughts of ebook selling ideas

Getting started is hard with one ebook therefore multiple ebooks are simpler because you have already done the ground work.

You also have to be very careful when emailing anyone on a regular basis and spamming them with ads etc. They can complain if they haven't signed up to your email newsletter.

LinkedIn, in our experience offers direct contact with people "in the know" and you get better SEO. But again, commenting, adding content is better than just asking for a review.

Comments on Quora Answers is OK, you get OK traffic but you get minimal backlinks or anything really substantial. We found that Pinterest is better for something different, graphical and aimed at mainly younger adults (who may have children or relatives).

Facebook is very iffy. Sometimes we have had success and other times we have been kicked out. The better way to improve Facebook is to create a page then cross promote to other pages and build up your fans.

Ultimately you won't have time to do all the above well. So the better idea is to:

• Subscribe to most of the social sites
  
• Start with one that you like then build that into something that either becomes automated or easier to update
• Move onto the next one

Take Trevors Youtube page:

Nice videos about Snoopy- mainly aimed at kids with roughly 600-1k views. Then we have Trevor showing an exercise plan, 100-300 views. The videos and channel is inconsitent with the ebooks that are being promoted. What would be a nice idea is to split the 2 into 2 channels. Once for exercise one for kids books. Exercise channels are quite profitable if you can keep the videos going and build up a community (which Trevor is good at). You just don't want the dilution of brand and products.

Some ebooks are apples, some ebooks are oranges

Your ebook selling strategies might not work with some ebooks. This is what Trevor also eludes to.

For me. The topics of my ebooks went against the grain for a while because they were so new. I had to build online content proving what I was doing. It was a mixture of text and video. The cool part of this? It presold my audience to an extent that the amount of returns were really low- I think I had around 5 in the lifetime of the book.

Even in the childrens story book world where Trevor writes. You might want to think about where parents are looking for online.

I remember when BabyShark first came out. I was told about it through a parent. that parent found out about it through the teacher and playgroup teachers of their kids. They wondering what the tune the kids were singing and the dance that they were doing when they came home. BabyShark was designed for kids but marketed to the adults.

How to sell your own ebook? Here's more ideas and thoughts

Check out more eProduct selling ideas, theory and breakdowns on the Jasonera blog.

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