How To Use Youtube To Sell Ebooks. One Authors Guide.

Half the time if you use Youtube to sell ebooks you use it as a shop, just as we went over in this $1000/month case study.

In this study we will go into how to use Youtube as a traffic generator to warm up said traffic so that they will be, at least, in some mind will like the ebook that you are selling.

This study is taken (edited and added to) from one of Dawn-Marie Nesbitt videos. Dawn-Marie sells non-fiction ebooks. She has:

• 5k subscribers
• Over 200k in views
• Over 200 videos

So these numbers are not huge compared to some channels out there. If we take that into consideration we must assume that Dawn-Marie:

• Converts well
• Aiming for the right audience
• She provides a 10-day action plan for launching & selling an ebook. (This seems to be a free resource for her audience.) 
• She offers email templates (welcome + sales emails) and other resources/tutorials to help authors and creators structure their funnels. 

There doesnt seem to be full numbers involved- ebooks sold, conversions but Dawn-Maries process seems solid and a good start to using Youtube to sell ebooks.

Why Youtube to sell ebooks?

There seems to be a whole host of reasons many authors turn to Youtube. But the main ones are:

• Some people just feel comfortable with that format. Face(less) videos are just right for people rather than writing a blog post. In many cases they convert the video to a blog post anyway
• Amazon wasnt the match that Dawn-Marie wanted. Some people like certain market places, others don't like the way they are set up. Liking a platform is really helpful to succeed in it
• Blogs can be difficult to market and get traffic to. Youtube is set up so you can see many videos, spread videos and comment directly even leaving a link
• Youtube has traffic built into it and it runs just like a search engine and keeps videos up on its site for years generating traffic for you
• Youtube videos also get ranked highly in Google
• You can promote Youtube videos within your own videos and tell the creator about it with very little effort- also increasing side traffic to your video by association

So initially Youtube was chosen because it matched with Dawn-Marie. Rather than Dawn-Marie looking for the next new thing.

Step 1. Do some research on your audience

Dawn_marie figures that if she has the right audience coming to her vidoes then that audience would like what she has to offer.

Therefore for this to occur you need to figure out who is your intended audience.

Dawns audience is authors wanting to sell their ebooks.

So what do you think Dawns videos are going to be about? Yep, selling ebooks.

If that is the case your audience shrinks, but, your audience is no very on topic. I would rather have 100 visitors rabidly wanting my content then 100 visitors who just saw my content with a scroll by.

Now you have to think about what people are looking for. The best way is to see what other channels are doing and what is their top vidoe pulling. then check out the questions and comments, what are people asking? Could these be made into videos?

What stops people from scrolling down? Is it the title, the thumbnail? A bit of both? Test different thumbnails and titles and see which ones pull in better. See which videos you like and what made you stop scrolling.

Can you create a comment or review video on the top videos in your niche- again having associated traffic.

Step 2. Ebook mentions

We all love to give things away for free. However, if you do this over time you will go broke. So you have to moniterise some way. that could be advertisements, promoting your own products or gaining your own subscribers- preferably email subscribers.

Once someone is watching your video, you have three main options to sell your ebook:

• Direct. You mention your ebook directly in the video. Showing/ advertising it and showing it at the end of the video. very direct and many people expect some sales within a free video as long as the video is not just an ad for the ebook
• Indirect. You mention the ebook but it is linked to in the description. You are mentioning it but it is not too overt. Not too effective/ intrusive but also you have to question whether you get more sales. You have to reference the link at some point though
• Future sales. This is far more effective and what the vast majority of product sellers do online. They get you to try and sign up to a newsletter or to get you to become a subscribers.

Future sales insulates your business from any logarithm changes and it also keeps you in contact with people who want to hear from you.

Invite viewers to join your email list by offering a free resource, then nurture that relationship with helpful content and occasional offers. Building a relationship and figuring out what that audience member signed up for is the key.

You can only know what they signed up for by offering different products that are on topic for that email list. If you are offering KDP advice for free through a small email course then your sellable ebook needs to be KDP related to get the most buyers.

Simple and obvius right?

If you don't know what to do then offer something generic that is free initially. It has to be related to your overall theme and then nurture that audience with:

• Behind the scnenes insights
• Share a story
• Give tips and resources

By then you would have created your own free product to start and segmenting your list.

Overview of using Youtube to sell ebooks

if you notice, Youtube is not there to sell something unless you are wanting it to sell something :) It is a visual sound medium which means that people are listening or viewing what you have to offer/ say.

An ebook is not necessarily a visual medium, it usually goes hand in hand with blogs so you need to flip that. You need to discuss and show how your ebook can be beneficial. The main way to do this is to try and show what you do have...a free ebook or checklist...something free that people can see and use. They get that through subscribing to your newsletter or going to a platform which increases placement with each view (like Medium, where a higher placement then means more views from that platform).

Or, you can show online what that ebook did for you and how you went through it and you found it beneficial. Social proof by showing a process or showing images really helps.

One ebook marketer went through a marketing ebook and reviewed it- chapter by chapter. They did a guide on following the ebook to the latter. Result? Companies in the marketers local area found him and he became their in-house consultant.

Check out ebook selling social platforms here

Ebook selling case studies can be found here.

 About. Updates. Disclaimer. Privacy. Mission/ Vision. FAQ. Newsletter.

Copyright © 2024- Jasonera.com  All rights reserved